In addressing an entrepreneur’s most important early-stage question – customer acquisition – it’s easy to waste a lot of money in the wrong channels, especially ones where you go toe-to-toe with the big guys and can easily be outspent. You have to execute in a different way Your business will only thrive by marketing smart; acquiring customers in a way that differentiates you from the crowd and builds an enthusiastic customer base you don’t have to keep paying for every month. Gregory Ciotti
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Acquiring Customers the New Way

Since you have more time and talent than disposable resources, acquiring new customers means understanding what makes your customers tick and investing heavily in inbound marketing strategies such as content, building an email newsletter and search engine optimization (SEO). Inbound marketing pulls customers in with value-generating resources (such as the one you’re reading right now!). Sure, it takes time to create great content, but a robust resource center can drive qualified visitors for the life of your business. On the other hand, outbound marketing requires you to keep writing checks in order to bring in new visitors. When the checks stop going out, the new visitors stop coming in.